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City's Public Golf Courses Win Best in Class Award from National Golf Foundation
 4/1/2008
The City of Chattanooga's Brainerd and Brown Acres Golf Courses Receive "Best in Class" Awards from the National Golf Foundation. The National Golf Foundation (NGF) presented Customer Loyalty Awards for the first time to multi-course operators this year. This new award is a complement to NGF's loyalty awards for individual facilities given for the past six years. Now, multi-course operators whose golf facilities received high approval ratings from their customers are being recognized, and the City of Chattanooga has won. The Customer Loyalty Awards are based on surveys fielded through NGF's online Golfer Survey Program (GSP). As part of GSP, golfers demonstrate their loyalty by indicating how likely they would be to recommend a particular golf course to a friend or colleague. GSP shows operators how they can improve customer relations, thereby increasing course useage and new participation. According to the City's Golf Division Manager Eddie Taylor, "we participated in the NGF Golfer Survey Program to track our customer base and get valuable feedback from our customers to learn how to best serve them. This the first time a city municipality has been given the Best-in-Class honor for Customer Loyalty and we are pleased to know our customer satisfaction ratings are high". "As an added benefit for mutli-course operators, GSP allows portfolio reporting," says Ben Fowler, NGF's golf facility research and consulting sales manager. "That means the golf course operators can view the performance of individual facilities as well as their entire portfolio." For more inforamtion call: Eddie Taylor at 423-855-2680 or Rhonda Seeber at 423-643-6079. ### |
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