4/26/2009

Chattanooga, Tennessee – The City of Chattanooga is one of only four cities nationwide to receive a $3,000.00 donation as a result of the “Re-Freshed by KFC” marketing campaign.  Approximately 500 potholes will be repaired locally as a result of the initiative.  Other cities receiving funding were Warren, Ohio, Louisville, Kentucky, and Topeka, Kansas.

Kentucky Fried Chicken (KFC) launched the program in March as part of a marketing campaign designed as a pilot infrastructure renewal program.  “This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country,” said Javier Benito, executive vice president of marketing and food innovation for KFC.  “Everyone could use a little help during these tough economic times and this initiative – like our commitment to provide affordable, freshly prepared chicken – is our way of carrying on Colonel Sanders’ legacy.”

There are more than 14,000 KFC outlets in over 80 countries and territories around the world, serving some 12 million customers each day.  KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky.